Upfield at Woolworths Conference 2023

Client

Upfield

Project

Woolworths Conference FMCG

Location

Sydney, Australia

Our Role

CRE8 a 3x3 exhibition stand for Upfield to showcase their products at the Woolworths Conference

Showcase products in a themed environment to evoke the spirit of the brand

Design an environment that will accommodate product testing and samples to entice buyers

We worked with a long standing customer, Upfield to CRE8 a brand exhibition stand to showcase their products to entice buyers during the Woolworths Conference.

With a diverse mix of competitors with the same mission, creating a space within the budget and space requirements that stood out to potential customers, presented challenges. We used a practical design to ensure a seamless taste testing experience and a welcoming environment to attract store managers and buyers.

The result? A fun, welcoming and engaging space that showcased the brand’s colours and personality to successfully draw people in.

We worked with the team at CRE8 to design an exhibition for the Woolworths conference and it was a seamless and enjoyable experience like it always is. They are our preferred partner for all our brand exhibition and activation needs and we can’t wait to work together on our next project.

Upfield