Colgate at FDI World Dental Congress 2023

Client

Colgate

Project

FDI World Dental Congress 2023 | Large Stand Build

Location

Sydney, Australia

Our Role

CRE8 a large stand at the FDI World Dental Congress to showcase the many brands within the Colgate umbrella

Unsure the space engages the Colgate audience and captivates them to take action

Reuse materials from 2020 which have been in storage to make the activation sustainable for the client

We worked with the team at Colgate to create a large scale stand that showcased the many brands within their umbrella, while engaging and captivating their audience during the FDI World Dental Congress.

To achieve this, we simplified the existing build components to meet the budget requirements. There was an emphasis on brand positioning to ensure the design, creative, and messaging elements were perfectly presented to keep stakeholders within the business happy.

The result? A captivating and creative brand showcase.

The team at CRE8 are always so wonderful to work with, creative and strategic and practical when it comes to bringing our vision together in a seamless way. We can’t wait to work with them again.

Colgate