On Footwear at City2Surf 2023

Client

On Footwear

Project

City 2 Surf Event, 2023

Location

Sydney, Australia

Our Role

To design an onsite shop at City to Surf to showcase brand awareness and promote purchases throughout the event, capturing ambitious runners

CRE8 a space based on the HO guidelines set by Swisse, while also being within the allocated budget

Managing a challenging activation placement of being set up next to one of the brand’s biggest competitors, Hoka.

We collaborated with the team at On to CRE8 on an interactive and engaging brand activation aimed at capturing ambitious and eager runners at the event. Our goal was to promote purchases while connecting the public to the brand.

Our focus was to design a slick, practical space that positioned the brand as a premium option compared to their direct competitor.

The result? An interactive brand activation that resonated with ambitious and eager athletes at a busy festival.

We worked with the team at CRE8 and they were fantastic. We would recommend them to any brand looking to create a stand out brand activation from design to execution. 

On Footwear