LG at Vivid Sydney 2023

Client

LG

Project

Vivid Sydney Exhibition

Location

Sydney CBD

Our Role

Strategy and direction

Collaboration with Zebrar and OMG Agency

Creative design and delivery

Interactivity concept, strategy and execution

The Details

200 sqm

Artwork and creative direction

Management of all suppliers throughout the project including AV technicians

Live throughout the entire duration of VIVID

Leading up to VIVID Sydney in 2023, we worked and partnered with advertising agency, OMG to collaborate on a brand experience to showcase the true essence of LG through an interactive VIVID experience, capturing the attention of over 500,000 people.

From staffing to art direction to collaborative design and delivery, we conceptualised an experience that would seriously wow the crowds walking through VIVID. The result? Two interactive tunnels from ideation right through to functionality, which were delivered through a seamless experience end-to-end.

Working with CRE8 was a dream collaboration. From the creative, to concept, project and staff management and delivery, it was absolutely seamless and an enjoyable experience from start to finish. The client was blown away with what they delivered. A memorable highlight from VIVID

OMG Agency